Tonight in Unpacking: Arctos Sports Partners makes its latest team investment, securing a deal with Ryan Smith for a piece of Jazz and Real Salt Lake. SBJ’s Eric Prisbell reviews the partnership, which could include bringing another pro team to Utah.
- NHL sponsors score points with fans in latest Sponsor Breakthrough study
- New Big Ten media deals far outperform other Power Five conferences
- What’s next for ESPN under the Disney umbrella?
- SBJ Spotlight: USL’s Papadakis Talks Site Development and Media Rights
- Chargers QB Justin Herbert Becomes AboutGOLF Brand Ambassador
- Braves-Mets series boost Bally Sports South RSN ratings
- US Open demand continues to climb on StubHub’s secondary market
- 49ers and Grupo Formula sign radio agreement in 22 Mexican markets
- FanDuel Sportsbook rolls out the first of seven spots
- ‘Monday Night Raw’ viewership up since Paul Levesque promotion
On today’s Morning Buzzcast, SBJ’s Abe Madkour watches: The Big Ten’s big day; the victory of Kevin Warren; surprising streaming numbers in July; the Haslams seeking to move forward; and MLB hitting Williamsport.
Smith Entertainment Group (SEG) announced a partnership with a private investment platform Arctos Sports Partners which includes Arctos’ minority investment in multiple SEG properties, reports SBJ Eric Prisbell.
They include the Jazzwaiting NBA Board of Governors approval; Real salt lake; and vivid arena. The scale of the investment was not disclosed.
The partnership between Arctos and the owner company Jazz Ryan Smith helms aims to bring a third professional franchise to the state. Sources declined to speculate on the potential sport. But the NWSL is recruiting two new ownership groups, and the demand from potential bidders will far exceed the supply of teams.
Almost all officials NHL sponsor followed during the 16th edition of the league Sponsor Breakthrough study, commissioning for the 2021-22 season for SBJ by MarketCastsaw a year-over-year improvement in the percentage of fans who were aware of this formal relationship, notes SBJ David Broughton.
The biggest beneficiaries of increased fan awareness have been Verizon and Geicowhich each saw those levels jump 10 percentage points from the comparable survey conducted over the same period in 2021. For its part, Verizon tripled its advertising spend on NHL TV broadcasts last season ( to $4.5 million), compared to the 2020-21 season, and aired about 500 ads (a five-fold increase), according to SBJ’s analysis of iSpot.tv The data.
Geico became the league’s top TV announcer last season ($6.3 million), leapfrogging former spenders Honda and Lexus.
Discover, a league sponsor since 2010, saw an improvement of nine percentage points en route to its highest level of recognition ever (28%). The payments company launched three of the season’s seven most viewed TV commercials, each with a song from at least a generation ago: a spot about fraud protection featured background music by Shaggy (“It was not me”); refund offers with Mister Mix-a-Lot (“baby came back”); and use-the-card-anywhere with Hootie and the puffer fish (“just wanna be with you”). The spots recorded a total of 346 million impressions.
bud lightthe league’s official beer since 1994, experienced its fourth consecutive year of improved awareness, reaching a record level of brand recognition at 31%.
Even without ESPNthe Big TenThe new set of partners will provide powerful college football programming on Saturdays this fall. The Fox–SCS–NBC triumvirate will provide the Big Ten with a NFL-like a range of games on live TV.
“The goal was to own every one of those windows,” Commissioner Big Ten said. Kevin Warren, which used the NFL as a template for its conference’s own rights negotiations. “To capture the hearts and minds and the greed of the fans, I think you have to make it really simple for your fans. So I always had this visual, especially coming out of the NFL, that we would have partners in each of those windows. And then we would have special events, like two games on Black Friday.
Each of the three networks will have a Big Ten football championship game – Fox will have four, CBS two and NBC one. FS1 and Big Ten Network will also broadcast a heavy dose of college football on its airwaves.
NBC’s longstanding relationship with our Lady could also create more confrontations between the Fighting Irish and Big Ten schools, such as Michiganwhich has disappeared from Notre Dame’s schedule in recent years.
Check Michael Smiththe full story which will be in the monday SBJ magazine, as well as a breakdown of new media rights deals.
Activist Investor Dan Loebthe suggestion that disney spin off ESPN has been met with a lot of skepticism because ESPN’s linear broadcast business is a major cash flow driver that supports other parts of Disney’s operations, writes SBJ. Chris Smith.
Disney pushed back in a letter of its own, defending its ‘strong financial results’ and CEO leadership Bob Chapeck. And in fact, Chapek had already reiterated to investors the previous week that sports betting remains a top and urgent priority for ESPN, regardless of a potential association with family-friendly Disney.
Check out Smith’s upcoming column in Monday’s SBJ, which also examines a slowing rate of subscriber growth for ESPN+ and what does the future look like for NBA on ESPN airwaves.
The united football league created its own spin on stadium development, doing much of the groundwork, often before identifying a potential ownership group. COO and Head of Real Estate justin Papadakis said stadium projects require so much consensus and building from local stakeholders that USL decided to take a different approach.
“We go to the markets…and really find the right stadium site, work with the stakeholders, put together the pitch and all the rights, and a whole bunch of professional services that come with creating a stadium,” Papadakis said. .
He described the entire process in an SBJ Spotlight interview with a football writer Alex Silverman.
Papadakis also spoke of local successes, including teams of New Mexico and Detroit, and the possibility of a larger media rights deal for the league. Regarding media rights, Papadakis said: “On the digital side and on the OTT side, we have this tonnage, with over a thousand matches, but more importantly, what we bring is 35 ongoing markets. over 80.”
For the video interview, go to SBJ – or check out the podcast version here.
In this week SBJ Esports newsletter, the team discusses:
- honor of kings, Valorant are bright spots for Tencent as Chinathe economy is cooling
- 3v3 trophy, hawks Talon Gaming Craft NBA 2K League playoff debut
- Esports teams worried about financial climate
In this week SBJ Soccer newsletter, Ben Fischer looks at:
- Jay Marine lists Amazon Prime Video user experience, awareness among the keys’TNF‘ Goals
- Marine: Success will be in the long term, not on the first hearings
- ‘TNF’ will live on demand until next summer
- Amazon promises seamless flow change
- International NFL the team’s media rights sales are off to a slow start
- NFL+the league’s new mobile streaming service, could be a hit with young superfans
- Chargers QC Justin Herbertafter trying a about GOLF simulator at home, has become a brand ambassador for the company, notes SportTechie’s tom friend. Specializing in virtual competitions, aboutGOLF simulators recreate up to 50 golf venues, including the Old course at St. andrew and pebble beach.
- Bally Sports South is up 11% in local audiences Atlanta market after a strong brave–Dishes series this week, note SBJ Austin Karpe. RSN averaged a 4.2 rating for the four-game overall, which is their best Braves streak this season so far. The highest number in the Mets-Braves series was a 4.9 mark on Tuesday.
- U.S. Open demand continues to rise StubHubsecondary market, SBJ rating Bret McCormick. Average daily sales have more than doubled and the number of tickets sold per day has more than tripled since August 9, when Serena Williams announced that this Open would probably be his last, with a jump of nearly 40% in overall sales.
- The 49ers secured Group formula as a radio partner in 22 cities in Mexico under their new international marketing rights, promising full radio coverage of every 49ers game and exclusive original content, reports SBJ’s Ben Fischer.
- Primordial renewed his WE media rights on UEFA Champions League matches a “deal valued at more than $1.5 billion over six years, more than double the size of his previous deal,” reports Bloomberg.
- FanDuel sport bets is rolling out the first of seven spots in a new advertising campaign that will run throughout the football season, playfully comparing everyday life choices to those sports fans make when placing bets, reports SBJ’s Bill King. The campaign was created in collaboration with the agency Wieden + Kennedy.
- “Monday night gross“gathers an average of 2.02 million viewers across the four shows since Paul Levesque took the creative reins at WWEa figure up 11% from the same four-show period last summer on UNITED STATES NetworkSBJ rating Karp.