Celebrities gather in London for the European premiere of ‘Seeing Sound, Hearing Krug’

On Wednesday evening this week, celebrities such as Janet Jackson, as well as the trade and lifestyle press gathered at London’s Alexandra Palace for the European premiere of ‘Seeing Sound, Hearing Krug’.

Janet Jackson attends an orchestral performance of Ryuichi Sakamoto’s “Suite for Krug in 2008” at Alexandra Palace on October 19, 2022 in London. Photo credit: Dave Benett / Getty Images for Krug Champagne

The event, which celebrated composer Ryuichi Sakamoto’s Suite for Krug in 2008 – a three-part symphony inspired by a champagne trio crafted around the 2008 vintage – marked the first time the movements were performed in Europe.

Around 100 people gathered for the premiere, comprising a “maverick group of Krug enthusiasts, musicians and creators”, including Janet Jackson, Moses Boyd, Roísin Murphy, Katy England and Bobby Gillespie, who joined Krug for a performance, a tasting, and dinner.

Participants were treated to a glass of the three Krug Champagnes made around the 2008 harvest – Krug Clos du Mesnil 2008, Krug 2008 and Krug Grande Cuvée 164 – each associated with the live performance of a different movement, each piece being composed by Sakamoto to reflect the character of different expressions.

The Suite for Krug in 2008 forms the basis of Seeing Sound, Hearing Krug, which is “an immersive symphonic experience that reproduces the sound of a live orchestra using 3D music technology and Devialet Phantom speakers” – and can be experienced in London on November 23, with tickets priced at £295, available soon on Clos19.com

This week’s performance took place in the restored Victorian theater space of Alexandra Palace, which features modern lighting but original floors and plasterwork, preserved in their damaged and dilapidated state after decades of abandonment . Such a frame, db was in keeping with Krug’s theme of ‘raw luxury’, which involves contrasting elements in design and architecture, as well as food and Champagne itself, with its characters of richness and bitterness.

Speaking at the event this week, champagne house manager Olivier Krug described Seeing Sound, Hearing Krug as “a unique partnership between Krug and Ryuichi Sakamoto” that began over three years ago. , surviving 18 months of zoom meetings during Covid, and a myriad of exchanges of “words, bottles and feelings”.

Olivier said the 2008 harvest was an ideal base for such a project, as it was a “dream vintage, in which all the quality boxes were ticked”, adding that Krug cellar master, Julie Cavil, while tasting this year’s wines “fell in love with the music of 2008, and gave it the nickname ‘classic beauty’.

Not only did Oliver point out that the music was “a wonderful analogy to express our craftsmanship”, but also expressed his desire “to invite musicians to listen to Krug champagnes”.

Unfortunately, Sakamoto was unable to be at the European premiere due to health issues, but sent a series of recorded messages which were broadcast ahead of the performances, which were performed by 36 musicians, selected by the musician, pianist and Japanese composer, made famous for his Academy Award-winning film music compositions, including The ghost and the last emperor, as good as Merry Christmas, Mr. Lawrence.

A similar event had already taken place at the Brooklyn Museum in the United States on September 20.

Krug director Olivier Krug at the October 19 event in London. Photo credit: Dave Benett / Getty Images for Krug Champagne

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