Interview: Cyrille Vigneron, President and CEO, Cartier International

Well, we thought to ourselves, let’s go back to the original and iconic designs – even for watches that have been very widely sold and loved, like the Panther or the Pasha. There are all these beautiful shapes that have been made in the past. So we said, let’s go over them, one by one. So for Cartier Privé, it started with the Crash, then the Tank Cintrée, and the Cloche. Now that we’ve done that, we’re going to receive some wishlists from you!

We have a lot of requests. We can approach making something vintage, that is, exactly the same shape and proportions – exactly the same. Which means that in the case of the Cintrée, for example, you have a mechanical movement, and it’s too thin to be totally waterproof, but collectors would know that.

But then, on the other hand, we might ask, how do you adjust the initial design to today’s sense of proportion? What kind of movement can we install indoors that will meet the quality expectations and sustainability demands of today’s customers? Or can you set a skeleton in motion, in a way that can really add something? And then, if we want to use the original form, sometimes there is more than one – for the Tank there were many, many variations, from 1918 to the 1930s.

In the end, it must be something beautiful. If we end up with a version that’s too big, or if we can’t make the proportions work, or if the movement doesn’t fit inside properly, we think, then we decide not to. We don’t have to do things if they’re not right.


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