Don’t be surprised if you see a smiling Michigander on a bag of Lay’s crisps.
Two residents, Najah Bazzy from Canton and Khali Sweeney from Detroit, are among 30 people whose smiles have been selected to appear on bags to benefit Operation Smile. Both were selected for their extraordinary contributions to helping the homeless, veterans, youth, the elderly and others.
Bazzy, who was among the 10 people appointed to the List of “CNN heroes” in October 2019, works to help refugee women, children and families by providing them with basic necessities, education and skills training through its non-profit organization. Zaman International. Her smile will appear on Lay’s barbecue and Lay’s original wavy chip bags.
Sweeney is the founder of Downtown boxing hall, a free after-school academic and athletic program in Detroit with a 100 percent high school graduation rate. Her smile will appear on bags of multiple chip flavors, including Lay’s kettle beer cheese, Lay’s hot sauce, classic Lay’s and original wavy Lay’s.
The more than 70 different bag designs were created using CGI technology after COVID-19 issues forced in-person production that would have brought all “Everyday Smilers” to Dallas for a call to be canceled. VIP photo and video shooting experience.
Instead, each attendee was given step-by-step instructions on how to capture selfies using their phones – and the resulting amateur photos were professionally enhanced for transfer to Lay’s bags.
“Having reviewed thousands of nominations and already being personally committed to those smiles ourselves, especially now that people are looking for more reasons to smile than ever before, we knew we couldn’t let a canceled photoshoot stop Lay’s from sharing. these inspiring stories. with the world, ”said Sadira Furlow, vice president of marketing, Frito-Lay North America.
“In every store and in every home, Lay’s has the power to reach millions of Americans every day. We already know that what’s inside the bag brings joy, but turning the Lay’s bag into canvas to multiply that happiness factor is what makes the Smiles program so special.
Lay’s donated $ 1 million to Operation Smile, which provides safe surgeries for people born with a cleft lip, cleft palate or other facial differences, as part of the campaign.
Lay’s Smiles bags are available nationwide while stocks last.