CODA, Breakup and slow horses all appeared in the top 10 most-watched movies and TV shows of this week. Each is from Apple TV+, and they show the streaming service has become a strong contender against Netflix, Hulu, and Disney+.
Perhaps that will quell lingering doubts about Apple’s foray into film and TV.
3 hits for Apple TV+
There are many streaming services out there, and they all compete fiercely. When a newcomer creates a hit, it’s a significant achievement. Apple TV+ has already done this with Ted Lasso – and he now has three winners at once.
Movie and TV search engine Reelgood ranks the film CODA at No. 3 on his list of Top 10 streaming titles for the previous week. The film recently won the Best Picture Oscar, making Apple TV+ the first streaming service to win the award.
CODA tells the story of a high school girl who is the only hearing person in her deaf family. She’s torn between keeping this family together as a performer or going to music school to pursue her own dreams.
Breakup came in at number five on Reelgood’s weekly chart. The spooky series, which ended its first season on a high note this week, has been ranking almost every week since its debut, showing enduring popularity.
It centers on a small group of workers from the terrifyingly evil Lumon Industries. The employees agreed to a “separation” procedure that surgically divides their memories between their professional life and their personal life. What could go wrong when they find out what kind of company they work for?
slow horsesa spy show starring Gary Oldman, debuted April 1. And yet, it has already attracted enough viewers to become No. 9 on the list of popular streaming shows.
The thriller follows a team of British intelligence agents who serve in an MI5 dump. Oldman stars as the brilliant but irascible leader of the spies who hope to get their careers back on track – unlikely as that sounds.
Apple TV+ becomes one of the best streaming services
Reelgood bases its Top 10 ranking on streams and engagement from millions of US users across all SVOD and AVOD services. The rankings covered here are from March 31 to April 6.
These three successes are by no means Apple’s first successes. There is no better proof than Ted Lasso, the beloved sports comedy that until recently was perhaps the only Apple TV+ series most people could name. It won the Emmy for Outstanding Comedy Series.
However, Ted Lasso isn’t the only Apple TV+ series to receive industry accolades (along with its fans). Other top-tier and award-winning offerings include The morning show and Dickinson.
Apple TV+: all original content
Apple’s strength lies in original content. Virtually everything on the streaming service was created for this.
But it is also a weakness. Apple has never shown any interest in buying or licensing the back catalog of any movie studio or television network. So while Disney+ may provide viewers with decades of content, Apple has little to offer older than the launch of its service in 2019.
Still, Apple seems to be positioning itself as people’s solid second choice when it comes to streaming. With its relatively inexpensive monthly subscription fee of $4.99, many households can afford to sign up for Netflix. and AppleTV+. Or Disney+ and AppleTV+.
According to a recent Kantar survey, the The average US household now uses 4.7 streaming services.
Right now, Apple TV+ is small but growing. If Apple’s streaming service can continue to make and/or acquire hits like CODA, Breakup and slow horsesit’s well positioned to cement a spot in viewers’ living rooms.