Jaguar Jonze has shared a music video for ‘Swallow’ from his new album ‘Bunny Mode’, to mark the release of the record.
Arriving yesterday (June 3), the “Swallow” music video is another eye-catching visual from Jonze, who directs most of her video content herself. The strange affair involves large, shibari (Japanese rope bondage) cobwebs, jerks, horror-movie choreography, and ends with Jonze doing the once-viral “chubby bunny” challenge, where contestants stuff their mouths marshmallows.
Check out the video for ‘Swallow’ below.
‘Bunny Mode’ is Jonze’s highly anticipated debut album, which she premiered with a host of sharp and hard-hitting singles, including ‘Who Died And Made You King?’, ‘Cut’, ‘Trigger Happy’ , ‘Punchline’ and its 2022 Eurovision – Australia decides entrance, ‘Small fires’.
The artist and musician is also widely known for her advocacy work, being something of a driving force behind the Australian music industry‘s #MeToo movement. In 2020, Jonze shared her own experiences of sexual assault at the hands of people in the music industry and called on others to report one perpetrator in particular, music photographer Jack Stafford.
This led to interviews about his experience on The projectattend a #MeToo meeting with music industry bodies and be named to a subsequent working group, which recently won support from the New South Wales government for a review of the music industry music about harassment and systemic discrimination.
Talk to NME in a recent interview, Jonze – real name Deena Lynch – reflected on “Bunny Mode” and her roles in activism and music, saying, “My career has been completely taken over by advocacy. I want this album to say, “I’m so passionate about my advocacy, but also, let me slap you with my artistry.”
“It’s a defining moment for me. It’s an album [of stories] which are extremely personal to me, and will always be emotional – but I want people to see that I have a lot of stories to tell, and this album is just a taste of the breadth of genres, sounds and attitudes of which I am capable. ”